Business Class #2
How to make millions out of Rs 700?
Good morning guys! Y’all seemed to love our tea on Bollywood, and we got so overwhelmed by your response. So, we’re back today with another interesting story and some market updates. But, before that, let’s add some motivation to your day
Remember…
"Your only limit is your mind."
Let’s prove it to you:
📌 Choose a skill you've always wanted to learn, like playing a musical instrument, coding, or speaking a new language.
📌 Set a deadline for yourself, and commit to daily practice.
📌 And, in no time, you’ll see how you get skilled at a task you once thought was impossible
Now, let’s get started with today’s edition.
🎯 Top Headlines of the Day
BSE shares skyrocket 11% on triple profit jump in Q1
Raymond's Q1 2024 sees 26.7% profit rise
YouTube shorts reach trillions of views in India
📊 Market Pulse
📌 The index opened at 24168.95, a gap up of around 9 points from the previous close of 24159.40.📌 In the last hour of trading, from around 13:00 to 14:00, the NIFTY 50 fell sharply from 24274.70 to 24160.00, a decline of over 100 points.📌 NIFTY 50 is currently at 24174.70, up 0.15% or 6.15 points from the previous day close.The Campus Story
Ever wondered how a humble Rs 700 can kickstart a billion-dollar empire? Buckle up, because we're about to dive into the journey of Hare Krishna Agarwal and his shoe-tastic adventure with Campus!
You’ve probably slipped your feet into Campus sneakers at least once—those comfy kicks we all love. But did you know that Campus is not just any footwear brand? It’s a billion-dollar heavyweight, and it’s also the first footwear company to strut its stuff on the Indian stock market. That's right—Campus has made it big!
So, let’s rewind the clock to 2005. Enter Hare Krishna Agarwal, who launched Campus, a sports shoe brand aimed at making quality footwear affordable. Fast forward 17 years, and voila—Campus is now a global player worth over 1.5 billion dollars. How’s that for a Cinderella story?
So, how did Agarwal pull off this footwear feat?
Agarwal started his entrepreneurial journey back in 1983 with “Action,” a sports shoe brand. Fast forward to 2005, and he launched “Campus,” aiming to offer stylish sports shoes at prices lower than Rs 2500—quite a steal at the time!
He smartly divided the market into four levels: Entry-level, Semi-premium, Premium, and Premium Plus. The Entry-level category, priced under Rs 700, was a game-changer. While competitors like Relaxo and Bata were already in the mix, Campus grabbed a whopping 48 percent of this market.
In the Premium segment (Rs 1500-3000), Campus still made waves, capturing 24 percent of the market. And just to prove they could play with the big boys, they introduced a Premium Plus category, competing head-to-head with Nike and Adidas. Talk about ambition!But, what’s a great shoe without a killer marketing strategy?
Agarwal tapped into the youth market with campaigns that spoke directly to them. Remember the ‘Ab waqt hai hamara’ ad? It’s not just an ad—it’s a slice of every ambitious young Indian’s life. No big-name celebrities, just real stories of grit and grind.
Campus didn’t just stop there. They also launched “camp-tech,” a tech-savvy shoe that appealed to the younger crowd. Partnering with retail giants like Shoppers Stop and D Mart, they enhanced their reach and customer experience, solidifying their market presence.
Lessons from the Sole-Mate
So, what’s the secret sauce behind Agarwal’s success? Here are some golden takeaways:
Know Your Market: Agarwal understood the need for affordable, quality sports shoes and delivered just that.
Smart Marketing: Campus didn’t just sell shoes—they told stories, targeted the right audience, and used innovative branding.
Persistence Pays: Building a billion-dollar empire isn’t a walk in the park, but with determination and vision, it’s entirely achievable.
What other lessons do you think we can learn from Agarwal’s journey?
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That’s it for today, folks! We will be back again tomorrow with more valuable insights about ‘Bharat in Business.’ Till then, stay informed and stay safe!
