How to Build a Brand Without an MBA?
or any other degree
Hey everyone! Welcome to another week of interesting stories and deep learning with Bharat.Inc. So, as usual, let’s start the day with a positive thought:
“You are exactly where you need to be to learn the lessons meant for you”
It encourages you to embrace your current situation, even if it’s challenging, instead of resisting or worrying about where you “should” be. This mindset also serves as a reminder that growth takes time, and sometimes, the lessons we need most require us to stay in uncertain situations.
So, now that we have got all the negativity out of you let’s get started…
🎯 Top Headlines of the Day
Adani Ports' stock rally has cooled off, with prices now ranging between Rs 1,300 and Rs 1,700
Tata Sons avoid mandatory listing by repaying ₹20,000 crore debt
Bikaji Foods’ stock nears a 52-week high following its acquisition of Ariba Foods
📊 Market Pulse
If you’re in the mood for investing today, here are some stocks that you can consider:
However, you should also keep a tab on the stocks that are falling today:
⚠️ Hold UP
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So, should you go for an MBA or not?
It’s a question that looms large for anyone thinking about launching their own business. Society often makes us believe that a fancy degree is a golden ticket to success. But let’s be real - some of the most iconic brands out there were built by people who never set foot in a business school.
Take Steve Jobs, for example. He didn’t need an MBA to revolutionize technology. Or how about Sara Blakely, the founder of Spanx? She turned $5,000 in savings into a billion-dollar empire without ever taking a single business course. And then there’s Richard Branson, who dropped out of school at 16. Yet, his Virgin Group is one of the most recognized brands in the world today.
So, if you’re thinking you’re at a disadvantage because you don’t have that polished business degree, we’re here to prove you wrong:
📌 Customer > Case Studies
Sure, MBA programs love their case studies—they’re packed with lessons from past successes and failures. But let’s be real: when it comes to understanding your market and building a brand, nothing beats actually talking to your customers.
When you chat with customers, you get raw, unfiltered feedback—the kind that case studies can’t capture. You’ll discover real pain points, unexpected needs, and emotional reactions that help you craft solutions and messaging that actually hit home. Plus, these conversations let you adapt and pivot faster, staying in tune with what your market really wants.
So while case studies can teach you what worked for other companies, direct customer conversations show you what will work for yours.
📌 Opportunity to Build Your Own Playbook
When it comes to building a brand, many people lean heavily on traditional strategies and textbook methods. While these can be useful as a starting point, the true magic often lies in forging your own path.
When you rely solely on established strategies, you might miss out on innovative approaches that could set your brand apart. Crafting your own playbook encourages creativity and experimentation. It allows you to explore new ideas and methods that could lead to breakthroughs in how you connect with your audience.
So, we suggest you play your own game.
📌 Saving Bucketloads of Money
An MBA can set you back anywhere from 15,00,000 INR to 50,00,000 INR. And that’s just the tuition—add in textbooks, materials, and living expenses, and the costs can really pile up.
Moreover, while you’re completing your degree, you’re not out there earning a paycheck. Depending on your previous salary, that’s a lot of potential income you’re missing out on.
Lastly, when it comes to investing in an MBA, many people are drawn by the promise of better job prospects and expanded professional networks. However, it's crucial to understand that the return on investment (ROI) for an MBA isn’t a one-size-fits-all guarantee.
For instance, an MBA might significantly boost earnings in finance or consulting, where the degree is highly valued. In contrast, in industries like technology or creative fields, practical experience and skills might be more important than a degree.
The ROI also depends on where you are in your career. For those just starting out, an MBA might provide a substantial boost. However, for mid-career professionals, the benefits might be less pronounced compared to hands-on experience and existing professional networks.
That’s it for today, folks! We will be back again tomorrow with more valuable insights about ‘Bharat in Business.’ Till then, stay informed, and keep hustling!
