Congratulations - you made it to Friday!
“Celebrate your wins, no matter how small, because progress is progress.” And today, your progress includes staying informed and inspired with Bharat.Inc.
End your week on a high note with fun, fresh stories, actionable takeaways, and a challenge to brighten your mood. Ready for a fantastic finish to your week? Dive in!
But first…
Top headlines of the day
📌 Tax raids target India’s lavish weddings: ₹7,500 crore unaccounted cash exposed
📌 Exide industries rises 4% following partnership with Hyundai Motor India
📌 Government plans new law to ban unregulated lending
📌 Foreign investors want India to scrap the rule that keeps IPO profits out of reach
Lessons from India's Small Entrepreneurs
Alright, here’s a question for you: If all you had was ₹10,000 and a spark of an idea, could you build a business? Before you start listing all the reasons why it’s impossible, let me stop you right there. Because today, I’m bringing you stories of everyday people who did just that - and crushed it.
📌 The Kulhad Queen
Take Anjali from Jaipur, for example. A homemaker with zero business background, she invested a modest ₹5000 into earthen cups and chai ingredients during the pandemic.
Her twist? Serving piping hot chai in eco-friendly kulhads. What started as a small experiment soon turned into a local sensation, thanks to WhatsApp groups and her community’s love for nostalgia. Now, Anjali earns ₹50,000 a month and has a small team working with her. Her secret? She didn’t just sell chai; she sold an experience that resonated deeply with her audience.
📌 Ravi’s Green Thumb Hustle
Ravi, a college dropout from Pune, always had a knack for gardening but couldn’t afford to start a full-scale nursery. With ₹10,000, he decided to think small but smart.
He started selling potted plants online through Instagram, adding value with DIY Plant Kits that included soil, seeds, and easy instructions. His kits struck a chord with urban millennials looking for hobbies during lockdowns. Now, Ravi’s monthly revenue exceeds ₹2 lakh, proving that sometimes, less is more when you’re solving a problem creatively.
📌 The Snackpreneur
Lakshmi’s journey from homemaker to snackpreneur started with just ₹7000 and a treasure trove of her grandmother’s recipes. She began making traditional snacks like murukku and banana chips and packaging them in small, budget-friendly packs.
Instead of expensive ads, she relied on word-of-mouth, WhatsApp groups, and tie-ups with local kirana stores. Today, her snacks are stocked in over 50 stores across Tamil Nadu. Her lesson? Sometimes, the best marketing tool is a product that reminds people of home.
What Can You Learn From These Stories?
Here’s the deal - starting small doesn’t mean thinking small. It means being smart with what you have and maximizing your resources. Let’s break down the key takeaways:
Start with what you know
The easiest way to save money is by focusing on something you’re already good at. Anjali knew chai. Ravi loved plants. Lakshmi had traditional recipes. Your existing skills and passions are your biggest assets.
Focus on low-cost scalability
Anjali scaled her kulhad chai by outsourcing production. Ravi’s DIY kits required minimal inventory. Lakshmi partnered with existing distribution channels. Think about how you can grow without breaking the bank.Differentiate Yourself
What sets you apart? Anjali’s eco-friendly kulhads, Ravi’s DIY kits, and Lakshmi’s nostalgic recipes weren’t just products; they were stories. Find your unique angle, and let it shine.
Let’s Talk Numbers Starting with ₹10,000 means every rupee counts. Here’s a quick example of how you might allocate your budget:
Raw Materials: ₹4000
Packaging: ₹2000
Marketing (Social Media & WhatsApp): ₹2000
Miscellaneous Expenses: ₹2000
So, what’s stopping you? Whether it’s kulhad chai, potted plants, or grandma’s secret snack recipes, your dream business could be just one smart step away.
So, that’s it from me today!
See ya 👋