Hungry Bollywood

& Janhvi Kapoor

Aug 07, 2024

Hello Hello Hello! We hope y’all had a great day! The market has been quiet today (good news for us!); so we decided to pop up in your inbox a lil late. But, before we start talking business, you should read this:

"Don't watch the clock; do what it does. Keep going."

Instead of being consumed by the passage of time, you should emulate the clock’s continuous movement forward. It encourages consistency, highlighting the importance of steady effort, and helps reduce procrastination by preventing you from getting fixated on the time.

Now, let’s get started with today’s edition…

🎯 Top Headlines of the Day

Zepto is moving its base from Mumbai to Bengaluru to save 50 lakhs
Ola Electric's IPO was subscribed 4.27 times on the final day
Adani Enterprises is contemplating raising 100 to 120 billion INR through a share sale

🙄 Bollywood’s Poor PR

Welcome to the wild world of Bollywood PR, where the drama behind the scenes is just as juicy as what's on screen.

Intriguing insider information has surfaced about Bollywood's PR tactics, especially concerning Janhvi Kapoor, Sara Ali Khan, and Ananya Panday.

Janhvi Kapoor reportedly has one of the most shrewd and effective PR teams in the industry. Her team operates so discreetly that almost all her movies are promoted primarily as "Janhvi's movies."

Remember Roohi? It was more often referred to as a Janhvi Kapoor film rather than Rajkummar Rao's. This is a deliberate marketing strategy by her PR team.

Janhvi's PR team isn't just good; they're everywhere—Instagram, Twitter, Reddit, YouTube. Allegedly, they even pay people to make roasting videos about her contemporaries.

Case in point: the negative articles against Kartik Aaryan when he left Dostana 2. This movie was supposed to follow the same promotional strategy as Roohi, focusing on Janhvi despite the presence of two male leads.

Interestingly, Kartik and Janhvi's rumored relationship was apparently a PR setup by Karan Johar to recreate the "Sartik" buzz with Kartik and Janhvi, though Kartik wasn’t keen on the idea.

Initially, Janhvi's PR team tried to market her as the 'girl next door,' but when that didn’t gain traction, they rebranded her as a sexy icon, which has significantly boosted her visibility.

The goal is clear: position her as the next "it" girl after Alia Bhatt. One solid female-centric performance could seal her status as the next female superstar.

On the flip side, revelations about Bollywood's PR machinery have emerged. One individual, earning a staggering 10-15 lakhs per month (sometimes even 50 lakhs), runs multiple Instagram theme pages. They control the narrative about who’s cute, handsome, or talented in Bollywood.

Everyone in the industry, including a certain attention-seeking business family (IYKYK), has a PR team. These PR teams activate especially around movie releases, like Shraddha Kapoor’s recent trend of replying to theme pages calling her cute—totally orchestrated by her PR team.

It has also been confirmed what many suspect: Vicky Kaushal is a product of nepotism, heavily supported by his PR team. His parents, particularly his father Sham Kaushal, were congratulated by SRK at an award function, which many overlook due to Vicky's strong PR backing.

During Sushant Singh Rajput's death, PR teams used the tragedy to push their agendas. They created charts showing "nepotism" vs. "pure talent," slipping their clients like Vicky, Kiara, and Kriti into the mix alongside genuinely talented actors like Nawazuddin Siddiqui and Manoj Bajpayee. This manipulation crossed ethical boundaries, exploiting a tragic event for personal gain.

Honorable mentions include Kangana Ranaut, who has arguably the best PR, backed by right-wing support. Her PR is responsible for a significant portion of the anti-Karan Johar content online. On the other hand, Karan Johar's PR focuses on crisis management, ensuring minimal controversy around him during launches.

So, it’s no secret that Bollywood's PR game is as cutthroat as it gets, with teams going to extreme lengths to shape public perception and keep their clients in the spotlight.

What are your thoughts on this? Let us know 👇