What Bollywood Taught Us About Marketing?
Hello there,
It’s Wednesday - time for a midweek check-in! Today’s newsletter is packed with inspiring stories and insights to help you refuel and stay on track. Whether you’re closing deals or cooking up new ideas, we’ve got your back.
So, let’s start the day with a positive thought:
Opportunities don’t happen, you create them
When you take charge of creating your own opportunities, you're constantly learning and evolving. Every action, whether a success or a failure, brings new experiences that contribute to your personal and professional growth.
With that in mind, let’s get started…
🎯 Top Headlines of the Day
Goldman Sachs lowers outlook on Indian stocks to neutral
Zomato shares rose 3% today following the release of its Q2 earnings report
Noida set to experience a 30% increase in circle rates
📊 Market Pulse
Today’s top-performing stocks are:
Today’s low-performing stocks are:
Ready for some filmi gyaan?
You know, Bollywood isn’t just about over-the-top drama, endless songs, and those iconic slow-motion fight scenes. There's a lot more hidden between the dance moves and masala moments - and it’s packed with lessons for marketers.
So, grab your chai (or popcorn) because today, we’re digging into what Bollywood can teach us about cracking marketing. And trust me, it’s not just about getting the perfect hero shot!
📌 Storytelling = Your Brand’s Hero Moment
What do Bollywood blockbusters and successful brands have in common? A killer story. Think of your brand as the hero of its own journey.
Just like Lagaan wasn’t just about cricket, your brand needs to stand for something bigger. It’s all about crafting a narrative that your audience can relate to — because people don’t buy products, they buy the feelings that come with them.
📌 Catchy Songs? Think Consistent Branding!
Bollywood knows the secret sauce to stay in your head – those catchy songs that you hum for days. (Remember ‘Kabhi Khushi Kabhi Gham’? Still stuck in our heads!) Your brand needs its own "signature tune." Keep your message consistent and recognizable everywhere – social media, ads, emails. Before you know it, people will be humming your brand’s message, too.
📌 Star Power: Influencer Marketing, Anyone?
Bollywood has been doing influencer marketing way before Instagram made it cool. They slap a big star on the poster, and boom, people flock to the theatres. The same works for your brand. Find influencers who vibe with your brand's ethos and let them tell your story. Just like how every hero needs the right role, your influencers should fit your brand.
📌 Trailers Build the Buzz!
Bollywood movies never just drop out of nowhere – they tease you with trailers months in advance. Use the same trick for your brand. Whether it’s a product launch, new feature, or a campaign, tease it! Create suspense and give your audience something to look forward to, just like we all waited for that movie release countdown.
📌 Villains are Essential: Know Your Competition
What’s a Bollywood movie without a good villain, right? Similarly, you need to know your competition like the back of your hand. But here’s the twist: you don’t need a dramatic face-off, just smart positioning. Highlight your strengths, and show how you’re the hero your audience has been waiting for.
📌 Merchandising: Go Beyond Your Core Product
Bollywood has mastered the art of selling beyond the screen – from Sholay posters to Krrish action figures. Can your brand do something similar? Think about collaborations, exclusive products, or even brand merchandise that keeps you in people’s minds long after they’ve interacted with your main offering.
📌 Drama Sells: Don’t Shy Away from Bold Moves
Bollywood thrives on high drama, and while we don’t need to have that much drama in marketing, a little boldness never hurts anyone! Don’t be afraid to take risks or come up with a campaign that pushes the envelope. Remember how Dhoom 3 went all out with insane stunts? That’s the level of surprise you want to leave your audience with.
That’s it for today, folks! We will be back again next week with more valuable insights about ‘Bharat in Business.’ Till then, stay informed!
