Funding Made Easy
How to make an amazing pitch deck?
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BTW, before we dive in, you'll want to stick around till the end—we're about to share a step-by-step guide to crafting an irresistible pitch deck.
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📊 Market Pulse
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The standard pitch deck structure is well-known. To truly stand out, you need to go beyond the basics. Let's dive into specific elements:
1. Choose Colors That Speak to Emotions
Colors aren’t just there to make things look pretty—they actually stir up emotions and can influence how people think. Here’s how to pick the right ones:
Blue: Thinking of trust, reliability, and professionalism? Then blue is your color - it’s a go-to for finance or tech startups.
Green: This color screams growth, health, and calmness—perfect for brands focused on sustainability or wellness. Red: Need to grab attention fast? Red brings urgency, passion, and excitement, making it great for highlighting key points or creating a sense of urgency.2. Use Words That Trigger Emotions
The words you choose are just as important as the visuals. Certain words pack a punch and can really sway your audience.
Power Words: Drop in words like "revolutionary," "unprecedented," "guaranteed," or "proven" to evoke strong emotions.
Scarcity and Urgency: Make people feel like they’re going to miss out by using terms like "limited," "exclusive," or "only a few spots left." This can be especially powerful in your call to action.3. Layout: The Rule of Thirds
How you lay out your slides can make a big difference in how your audience reads them.
Visual Balance: Use the rule of thirds—divide each slide into nine equal parts and place key elements along the intersections. This creates a balanced, eye-pleasing composition.
Asymmetry for Interest: Sometimes breaking the rules can work in your favor. A bit of intentional asymmetry can create visual interest and draw attention to a specific part of the slide.4. Tap into Neuromarketing
Neuromarketing is all about tapping into subconscious reactions to make your message more compelling.
Eye Gaze Direction: Use images where the subject’s eyes point toward your key message or call to action. This subtly guides the audience’s focus where you want it.5. Create a Visual Hierarchy
Establishing a visual hierarchy helps your audience know where to look first and what’s most important.
Contrast for Emphasis: Use contrasting colors or font sizes to make key information pop. For example, make your key metric larger and in a different color to ensure it stands out.
Hierarchy in Text: Structure your text so that the most critical points are the largest and boldest, while supporting details are smaller. This naturally guides the reader’s eye through your content.6. Add Interactive Elements (For Digital Decks)
If your pitch deck is digital, you’ve got the chance to make it interactive—and that’s a game-changer.
Clickable Prototypes: Include clickable elements like a live demo or prototype within the presentation. It’s a cool way to engage your audience more deeply.
Interactive Diagrams: Use tools that let investors interact with data or diagrams, like clicking to see different market scenarios. This kind of engagement can set your pitch apart.7. Frame Your Message for Maximum Impact
How you present your message can subtly influence how it’s received.
Loss Aversion Framing: Frame certain slides to highlight potential losses investors might avoid by backing you, tapping into the idea that people fear loss more than they value gain.
Social Proof: Show off your traction or success stories by framing them as something everyone’s jumping on— “X number of users can’t be wrong.” People like to follow the crowd.⚠️ Hold UP
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That’s it for today, folks! We will be back again next week with more valuable insights about ‘Bharat in Business.’ Till then, stay informed and happy pitching!
